CTV Life Channel
On December 3rd 2013, Gusto TV, Canada's new Food & Lifestyle specialty channel, announced its upcoming launch on December 11th.
In a press release, the channel's owners Knight Enterprises said that the channel's online presence would be "a foodie destination for fresh recipes and tips, including special video content and web-only show bonuses - with significant integration of social media platforms including Facebook, Twitter, Pinterest and Instagram."
The tagline 'Live your life with Gusto!' was planned to embody the channel's upbeat and entertaining content, served up for the adult (age 25-54) demographic, while appealing heavily to women and food lovers of all ages. Gusto "would feature some of the highest rated Food & Lifestyle shows from around the world, never before seen in Canada".
In May 2016 the channel was acquired by BellMedia, and on June 7th 2018 CTV announced that the channel would be rebranded as CTV Life.