CKMO-FM, my fm, Orangeville
My Broadcasting Corp.
On July 18, the CRTC approved the application by My Broadcasting Corporation to operate an English-language commercial FM radio station in Orangeville. The new station would provide Orangeville and its residents with a dedicated local radio service that would fulfill specific requirements relating to local Orangeville programming, including the broadcast of announcements that were reflective of its standing as a community distinct and separate from Toronto. MBC was jointly controlled by John Pole and Andrew Dickson. The proposed station would operate at 101.5 MHz (channel 268A) with an average effective radiated power of 338 watts (maximum ERP of 625 watts with an effective height of antenna above average terrain of 55.1 metres). The station would offer an adult-contemporary/gold music format, and would provide a unique blend of music, local flavour and local news. Although the station would specifically target adults 18 to 64 years of age, it would provide service to all residents of Orangeville and the surrounding area, with a focus on local content specifically for that community. MBC proposed to broadcast 100 hours of local programming per broadcast week. This would include 14 hours of spoken word programming, of which five hours would be news.
MY FM 101.5 began over the air testing in November, programming "Christmas in the Country".
Soft Rock 101.5 myFM launched at 6:00 a.m. on February 17. The first song played was Trevor Guthrie's Soundwave. The station began broadcasting December 27 (2014) with 10,000 songs in a row.