CIMA-FM, MY FM, Alliston
My Broadcasting Corporation
On September 12, the CRTC approved the application by My Broadcasting Corporation for a broadcasting licence to operate an English-language commercial FM radio station in Alliston. The new station would operate at 92.1 MHz (channel 221A) with an average effective radiated power of 1,986 watts (maximum ERP of 3,750 watts with an effective height of antenna above average terrain of 30.5 metres). MBC was a corporation controlled by Jon Pole and Andrew Dickson. MBC proposed a gold-based Adult Contemporary music format and would broadcast 124 hours of local programming in each broadcast week. The licence would expire 31 August 2019.
Brian DePoe joined My Broadcasting in Alliston as General Manager/General Sales Manager.
CIMA MY FM 92.1 began on-air testing on August 30.