Craig Media was awarded a licence in November 2000 for a package of five cable specialty channels to be called Music Five, which would offer “a package of five separate music video channels, each focussed on a specific musical genre: pop, dance, urban, R & B and hot hits." From this emerged MTV2, a single music video channel that launched in 2001 through a deal between Craig and Viacom, who owned the MTV title.
In December 2004, CHUM Limited acquired Craig Media, and in June 2005 CHUM replaced MTV 2 by rebranding the channel as PunchMuch, and making it a fully-automated all-request video program service.
A CRTC hearing on an application by CTVglobemedia to acquire the assets of CHUM Limited was held on April 30th 2007. Among the CHUM assets acquired by CTVglobemedia in the final approved deal were seven television stations, some 33 radio stations, and 21 specialty channels, including PunchMuch.
Written by Pip Wedge - June, 2007