On July 5, Coastal Community Radio Cooperative Ltd. received approval to operate an English-language Type B community FM station at Glace Bay. The station would broadcast a minimum of 120 hours of programming in each broadcast week, all of which would be locally produced. The format would be primarily Pop, Rock and Dance music. According to the applicant, the station's programming would reflect the needs and interests of the local community and would include local and regional news, sports, and weather. The applicant added that its mission is to participate in and reflect the diversity of its community by supporting the artistic, cultural, historical, and tourism aspects of the community of the Cape Breton Regional Municipality. The new station would broadcast on a frequency of 89.7 MHz with an average effective radiated power of 4,700 watts.
On December 3 at 6:00 a.m., CKOA-FM - The New Coast 89.7 - signed on the air. Studios and offices were at 106 Reserve Street in Glace Bay.
Rob Calabrese left The Coast 89.7 to become afternoon drive announcer at 1019 The Giant in Sydney.
Written by Bill Dulmage - February, 2008