British Columbia, Northern B.C.

CFFM-FM (The Max), Williams Lake

, Vista Broadcast Group Inc.

1986
In October the CRTC approved application for CFFM-FM to operate at 97.5 MHz with a power of 462 watts at 125 metres above average terrain.

1987
The original owners of the station licence were Dave Clark and Jack Pollard, owners of CFJC and CFJC-TV in Kamloops.  (Dave is the son of radio pioneer and CAB Hall of Fame member Ian Clark, who purchased CFJC Kamloops in 1945.)  CFFM-FM was sold to Jim Pattison Industries Ltd. prior to sign-on.  Super Country CFFM-FM signed on with a format of contemporary country music and extensive news and sports at 6 a.m. August 31 from studios located at 197 North Second Avenue in Williams Lake.  Two previous re-broadcast transmitters of CFJC Kamloops became CFFM-FM-1 100 Mile House (Mount Timothy) with 80 watts and CFFM-FM-2 Quesnel with 175 watts.  Gil McCall, long time Cariboo broadcaster and previous manager of CKCQ Quesnel and CJCI Prince George became station manager.

1992
The main CFFM-FM studio in Williams Lake was destroyed by fire and the station operated out of its secondary studio in Quesnel for six months.  The CRTC approved application by Cariboo Central Interior Radio Inc. for authority to acquire the assets of CFFM-FM Williams Lake and its transmitters CFFM-FM-1 100 Mile House and CFFM-FM-2 Quesnel from Jim Pattison Industries Ltd.

1993
Cariboo Central Interior Radio Inc. (CKCQ Quesnel, CKWL Williams Lake and CKBX 100 Mile House) agreed to purchase CFFM-FM and its rebroadcasters from Jim Pattison Industries. CFFM would change format from country to pop/rock/dance, with an overnight feed from Cariboo's CIRX-FM Prince George. The AM stations would pick up the country format with an overnight feed from CJCI Prince George.

1995
After two years of programming fairly heavy rock music, CFFM-FM moved to a lighter adult contemporary format, which became “The Max”.

1999
Ian Clark died on August 5.

2005
In early August it was announced that Cariboo Central Interior Radio Inc., owners of CKBX 100 Mile House, CFLD Burns Lake, CJCI-FM and CIRX-FM Prince George, CKCQ-FM Quesnel, CFBV Smithers, CIVH Vanderhoof, CKWL and CFFM-FM Williams Lake and numerous re-broadcast stations in northern B.C. had been purchased by a Calgary group, headed by Margot Micallef.  On September 1, The CRTC announced approval of the sale to 1126144 Alberta Ltd., a company affiliated with Vista Broadcast Group Inc.

2007
On September 1, members of the Communications, Energy and Paperworkers Union representing announcers, news reporters, creative and clerical workers, went on strike to back wage and job security demands at Vista’s stations CKCQ-FM Quesnel, CKWL and CFFM-FM Williams Lake and CKBX 100 Mile House.  The stations remained on the air with programming fed from Prince George and local content provided by management personnel.  On October 5, the CEP announced that it had ratified a new contract, providing for wage increases totaling 8.25% over three years, plus improvements in layoff severance pay and guarantees concerning job security.  Staff members returned to their jobs at the stations on October 9.

2011
On August 31, the CRTC administratively renewed the licence for CFFM-FM-2 Quesnel and its transmitter CFFM-FM-1 100 Mile House until March 31, 2012.

2012
On March 20, the CRTC administratively renewed the licence for CFFM-FM-2 Quesnel, British Columbia and its transmitter CFFM-FM-1 100 Mile House, to August 31, 2012.

It was announced that Vista President Terry Coles would move into retirement at the end of 2012 and immediately into a consulting role with the company. His successor would be CEO Margot Micallef who would handle the dual roles of President/CEO. Bryan Edwards moves to Senior VP of Business Development. Vista Kelowna General Manager/General Sales Manager Ross Hawse would become the Director Western Operations. Gary Russell, Vista's Director of Systems and GM of Vista Prince George, would integrate Haliburton and Vista in Ontario as the Director of Integration and Operations, Vista East. Co-Founder/Executive VP Paul Mann would add Senior VP of Sales and Training and Development to his duties. Assisting him would be Tracey Gard, the GM/GSM of the Cariboo Group of Vista stations, as Director Vista Sales, West and based in Courtenay. The former finance executive at Corus and Telemedia, Chris Lecomte joined Vista as Senior VP/CFO, based in Toronto.

On August 28, the CRTC administratively renewed the licence for CFFM-FM-2 Quesnel and its transmitter CFFM-FM-1 100 Mile House until December 31, 2012.

The CRTC approved a change to the effective control of Vista Radio Ltd. from a control exercised by its board of directors to a control exercised by Westerkirk Capital Inc., a corporation controlled by Thomson Investments Limited. Vista Radio Ltd. was the licensee of radio programming undertakings located in British Columbia, Alberta and the Northwest Territories.

On December 21, the CRTC renewed the licence of CFFM-FM-2 Quesnel and its transmitter CFFM-FM-1 100 Mile House to August 31, 2018.

2013
Pete Montana was promoted at Vista Radio to General Manager/Program Director of the five station Cariboo Group, based at Williams Lake. He had been PD/morning host at 91.7 Coast FM Sechelt/Nanaimo. Former Cariboo GM Gary Long left the business. 

                                   Bill Dulmage, Gord Lansdell - Updated July 2013