CKSG-FM, 93.3 My FM, Cobourg
My Broadcasting Corp.
On August 1, the CRTC approved the application by Pineridge Broadcasting, owner of CHUC-AM, for a new FM station at Cobourg. The station would operate on a frequency of 93.3 MHz with an average effective radiated power of 2,100 watts (maximum ERP was 6,300 watts). The format would be adult contemporary and most of the programming would be locally produced.
In January, Durham Radio Inc. (CJKX-FM Ajax) completed the purchase of a 25% equity interest in Pineridge Broadcasting.
On July 10 at 9:33 a.m., CKSG-FM - The New Star 93.3 began broadcasting (after a short test period) with an adult contemporary format (“Best Music of the 80's 90's and today”). CKSG ran an all music preview until its official launch on July 12.
Studios and offices were co-located with CHUC-AM at 7805 Telephone Road, midway between Cobourg and Port Hope. The existing CHUC building was expanded over the past year to make room for CKSG. The antenna was at the 206.5 metre level on the Global-TV tower, located on Alnwick Hill, north of Cobourg. CHUC’s former FM station – CFMX – also operated from this location.
On September 20, Pineridge Broadcasting Inc. received approval to increase the average effective radiated power for CKSG from 2,070 watts to 4,000 watts and to increase the antenna height.
The new Program Director at 107.9 The Breeze was morning show host Mike Cutting. He succeeded Dave Devine, who moved across the hall to become Star 93.3's afternoon host.
Lots of changes at Pineridge Broadcasting stations: Deb Crossen was now with Magic 96.7 Peterborough in mornings as News Anchor, joining Dan Duran and Linda Kash; Charlie Toner, who began with Pineridge as a cruiser driver but whose training and background was in technical and engineering, was now Director of Engineering; and York Bell-Smith added more programming duties and an on-air shift to his Promotions Director/Assistant Program Director role at STAR 93.3 Cobourg. He now oversaw programming on a day-to-day basis at both STAR 93.3 and 107.9 The BREEZE. He was also doing middays at The Breeze.
Pineridge Broadcasting announced the hiring of Robin MacKenzie to its Creative Department.
On June 16, a deal was announced that would see the sale of Pineridge Broadcasting Inc. (CHUC/CKSG Cobourg and CJWV Peterborough) to My Broadcasting Corp.
On July 16, the CRTC administratively approved the change to the ownership and effective control of Pineridge Broadcasting Inc., from Donald T. Conway to My Broadcasting Corporation, a corporation jointly controlled by Jon Pole and Andrew Dickson through their respective family trusts. For the record, Dave Hughes (was the general sales manager) and Douglas Kirk (Durham Radio) were also involved in the ownership of Pineridge Broadcasting while Blackburn Radio of London had an ownership interest in My Broadcasting.
My Broadcasting took control of Pineridge on September 1.
In March, Star 93.3 was rebranded as 93.3 My FM.