CJMU-FM, Country 102, Bracebridge-Gravenhurst
Bayshore Broadcasting Corp.
On October 7, the CRTC approved an application by Bayshore Broadcasting Corporation to operate an English-language commercial FM radio station in Gravenhurst and Bracebridge. The station would operate at 102.3 MHz (channel 272B1) with an effective radiated power of 22,000 watts (non-directional antenna with an effective height above average terrain of 69.5 metres). The station would offer a country music format, including emerging Canadian talent, targeting listeners between the ages of 25 and 64 in Gravenhurst and Bracebridge and surrounding areas, with a core audience of females aged 35 to 54. The station would broadcast 126 hours of local, station-produced programming during each broadcast week, including 8 hours and 37 minutes of local news. It would also broadcast public affairs programming, editorial comments on community issues, entertainment news and health- and community-related information, for a total of 16 hours of spoken word programming per broadcast week. Bayshore committed to devote, by condition of licence, at least 40% of the station’s popular music selections during the broadcast week and between 6 a.m. and 6 p.m. from Monday to Friday to Canadian selections. The licence would expire August 31, 2023.
On May 10, the CRTC approved Bayshore's application to change the authorized contours for CJMU-FM by relocating the transmitter, increasing the effective radiated power from 22,000 to 23,000 watts and decreasing the effective height of the antenna above average terrain from 69.5 to 65 metres. Bayshore explained that the approved transmitter site was no longer available.
CJMU-FM Muskoka's Best Country - Country 102, began on-air testing in late June.
The station signed on the air on August 7.