CJLD-FM, The One, Leduc
On February 22, the CRTC approved an application by Mark Tamagi, on behalf of a corporation to be incorporated, for a licence to operate an English-language commercial FM radio station in Leduc. The new station would operate at 93.1 MHz (channel 226A) with an average effective radiated power of 1,100 watts (maximum ERP of 2,000 watts with an effective height of antenna above average terrain of 72.5 metres). Tamagi would be controlled by its majority shareholder and President and Chief Executive Officer, Mark Tamagi. The applicant indicated that the station would provide a first radio service to Leduc. Tamagi further stated that it did not intend to direct advertising to Edmonton. The station would offer a country music format with 126 hours of local programming per broadcast week, including 6 hours and 31 minutes of news. Local programming would include local newscasts, weather, local sports, an arts and cultural show, as well as a swap and shop feature that would provide listeners with an opportunity to buy, sell or trade items on the air. The station would target adults between the ages of 25 and 54. The applicant committed to devote, by condition of licence, at least 40% of its category 2 (Popular Music) musical selections broadcast each broadcast week and from 6:00 a.m. to 6:00 p.m., Monday to Friday, to Canadian selections broadcast in their entirety. The licence would expire August 31, 2018.
CJLD-FM 93.1 The ONE, "Leduc's Best Country" beagan on-air testing and the station's on-air line-up was announced. Sean Burke would do mornings and Kimberley Wylde would handle morning news. The afternoon host would be Program Director Mike McGuire.
CJLD The One 93.1 signed on the air April 16. At 9:31 a.m. There were some brief comments then came the first song: Roughest Neck Around by Alberta artist Corb Lund. Founder and President Mark Tamagi said The One was the first station for Leduc and was identified as such because it was the same name as the first oil well discovered in the area.