CIMY-FM , 104.9 myFM, Pembroke
My Broadcasting Corp.
On August 2, My Broadcasting Corp. was given approval to operate a new FM station at Pembroke operating on 104.9 MHz with an effective radiated power of 1,620 watts. The station would offer an adult contemporary music format and 20% of its programming would originate with sister station CHMY-FM in Renfrew.
After testing since August 23, CIMY-FM 104.9 signed on the air August 26 at 12:00 p.m. Like CHMY, it was also known as “MY-FM”. Studios and offices were downtown in the Peter White building, 215 Pembroke St. E. (at MacKay). The transmitter and 82.5 metre (EHAAT) tower were located on the Time Mobile Communications tower at W.W. Siegel Sand & Gravel Ltd., just outside of town.
My Broadcasting was owned by Andrew Dickson and Jon Pole. They had launched the Renfrew station in 2004. Dickson was active in the Renfrew community for years and owned Custom Printers there. Pole, a native of Renfrew, had spent the past 15 years in the radio business. His father had owned the former
CKOB-AM Renfrew and CKOA-AM Arnprior.
On March 14, My Broadcasting Corp. had its application for a new FM station at Pembroke turned down. MY had proposed to operate the station on 95.3 MHz with an effective radiated power of 1,620 watts. The format would have been Classic Rock, featuring music from the 1960s, 1970s and 1980s. This would have been a second station for MY in the market.
On April 30, CIMY-FM moved to new studios and offices at 84 Isabella Street in Pembroke.
Travis D'Aaoust took over morning news. Matt McIntyre was to return from YTV on September 21st to handle the mid days shift.
On January 13, the CRTC approved the application by My Broadcasting Corporation to change the authorized contours of CIMY-FM Pembroke by increasing the effective radiated power from 1,620 to 16,600 watts (maximum ERP from 2,570 to 31,600 watts with an effective height of antenna above average terrain of 90.5 metres). MBC requested this technical change in response to complaints of weak or inconsistent signal reception in certain communities within its authorized service area.
The CRTC approved the change to the ownership of My Broadcasting Corporation, for estate planning purposes, through the transfer of Andrew Dickson and Jon Pole's voting interest in My Broadcasting (35.05% each) to their respective family trusts. The transaction did not affect the effective control of the licensee, which continued to be exercised jointly by Andrew Dickson and Jon Pole. My Broadcasting was the licensee of various radio programming undertakings in Ontario.
Michael Lumsden left My FM Pembroke for sister station My 99.9 in Gananoque. He was replaced in Pembroke as morning host by Laura Earl.
On August 31, the CRTC administratively renewed the licence for CIMY-FM until March 31, 2012.
In August, Peter DeWolf was appointed assistant news director of all three myFM Valley stations to provide more consistent news coverage of the Ottawa Valley. DeWolf also took over drive newscasts on all three stations.
In September, Cindy Clyne was appointed network news director to oversee all myFM news policies and procedures on all 12 myFM stations across Ontario.
On March 20, the CRTC administratively renewed the licence for CIMY-FM to August 31, 2012. On August 28, the licence was administratively renewed to December 31, 2012. On December 21, the CRTC renewed the licence of CIMY-FM to August 31, 2019.