CHWC-FM, Country 104.9, Goderich
Bayshore Broadcasting Corp.
On February 20, Bayshore Broadcasting Corporation was authorized to operate a new FM station at Goderich. It would broadcast on a frequency of 104.9 MHz with an average effective radiated power of 5,330 watts. Bayshore proposed to offer a classic adult contemporary music format featuring a variety of hits from the 1960s through to the present, and targeted to listeners in the 35-to-64-year demographic with a focus on those aged between 45 and 54 years. The programming would include thematic programs showcasing a variety of musical genres such as show tunes, jazz, blues, big band, oldies and light classical. The applicant planned to serve a population of 46,000 in its principal marketing area. Bayshore operates stations in Owen Sound, Port Elgin and Wasaga Beach.
CHWC-FM “104.9 The Beach” began broadcasting “Lite Hits For Ontario’s West Coast” on October 15 at 8:00 a.m. The new station served the residents of Goderich, Bayfield, Grand Bend and Ontario’s West Coast. Studios and offices were located at 300 Suncoast Drive (Unit E) in Goderich.
Kevin MacDonald joined the on-air staff of 104.9 The Beach.
Rob Brignell, the Director of Marketing and Development at Bayshore Broadcasting and Bayshore's Station Manager at both The Beach Port Elgin and The Beach Goderich, was no longer with the company. Don Vail now carried the title of Operations Manager at the two stations, along with being Program Director.
Mike Brough was named Operations Manager for Bayshore Broadcasting stations 98 The Beach Port Elgin and 104.9The Beach Goderich. Brough's more recent experience included the launch of MY FM Kincardine. The two Beach stations were stand-alones with distinctive staffs, programs and News Directors. Former Port Elgin/Goderich Operations Manager Don Vail joined Owen Sound's new station owned by Larche Communications (not yet on the air).
Kevin MacDonald left 104.9 The Beach for sister station 97.7 The Beach in Wasaga Beach, becoming morning host as of January 18.
The tornado that struck Goderich in August and severely damaged much of the downtown core, missed 104.9 The Beach. According to operations manager Mike Brough, both the station and transmitter site were spared.
In January, CHWC changed format to Country. Branding changed from The Beach to Country 104.9.